MAP Policy

M.A.P. - Minimum Advertised Pricing Policy

Some manufacturers have a Minimum Advertised Pricing (MAP) policy, which means we are contractually required to not advertise their product below a specific price. This is a required contract with these suppliers for us to resell their products.

You will find companies that do advertise the same products we sell at lower prices. That is because they are either not authorized warehouse distributors, or they are failing to live up to their contractual obligations. Apex Motorsports lives up to it's word, and therefor does not violate the MAP policies of any company.

Legal rulings by the US Circuit Courts and Federal Trade Commission rulings agree that an encrypted shopping cart on a website may be construed as an offer to buy and thus a commercial transaction - not applicable to these MAP agreements.

Our "Advertised Price" on our website seen by the general public may not reflect our best price. Our selling prices may be quite lower, so we have implemented a special secure web site for viewing the ACTUAL prices that we will charge.

Once you place the item into our SSL protected "secure shopping cart", you are considered to have entered our "online retail storefront" and are no longer on our "advertising website", therefore the agreement is upheld, but you also see the actual lower pricing. Placing an item into the cart DOES NOT MEAN you are committed to purchase the item.  You can remove an item from your cart at any time before finalizing the transaction.

Our shopping cart website is secure and may require a password for you to enter our "online retail store" and view the discounted pricing schedule for these and other products.

Apex Motorsports appreciates your patience and consideration in this matter as we endeavor to uphold our contractual obligations to our suppliers, our legal obligations under these distribution contracts and yet still attempt to provide a competitive price, and the lowest possible cost to our customers.